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Lake Toiletbrush and the Curse of Ikea's Product Names



Ikea names their products after locations all over Scandinavia and a bunch of those places in Sweden are fighting back against the practice with a clever "discover the originals" ad campaign.



From Strange ....

Strange Maps ,

Sweden is reclaiming its place names from IKEA

A sign reading "Welcome to Bolmen: more than an IKEA toilet brush" was erected on the lakeside that shares the name — just one example of the Swedish tourist board s ....

Skane Lan , Jonkopings Lan , Kalmar Lan , Blekinge Läsw , Nils Perrson , Magnus Gunnarsson , Visit Sweden , Swedish Lapland , High Coast ,