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MadTech Hires Marketing Data Pioneer Laura McElhinney as Chief Data Officer

MadTech Hires Marketing Data Pioneer Laura McElhinney as Chief Data Officer
tmcnet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tmcnet.com Daily Mail and Mail on Sunday newspapers.

Bob Walczak , Laura Mcelhinney , Broadsheet Communications For Madtech , Chief Data , Horizon Media , Chief Data Officer , Havas Media ,

Identity lockr Announces Support for Additional Data Clean Rooms & Customer Data Platforms

/PRNewswire/ lockr, the first platform that allows consumers to manage their identity, consent, and data, today announced the launch of Connections Hub to. ....

Brett Goverman , Keith Petri , Bob Walczak , Tim Barnes , Valerie Mercurio , Madtech Madconnect , Marketing Solutions , Amazon Simple Storage Services , Amazon Web Services , Party Data , Data Strategy For Penske Media Corporation , Business Development At Infosum , Connections Hub Allows Publishers , Seamlessly Authenticate , First Party Data , Connections Hub , Clean Rooms , Business Development , Connection Hub , Data Strategy , Penske Media Corporation ,

Join the webinar: "Lotame Accelerate: The (R)evolution of Customer Data in 2023"

Tune in to this webinar for valuable tips on accelerating your customer data strategy. ....

Alexandra Theriault , John Spencer , Andy Monfried , Eliza Nevers , Bob Walczak , Lotame Accelerate , Customer Data ,

Goodbye Cookies, Hello "Identity Walled Garden"

Cookie deprecation is dividing publishers and advertisers that are building their own proprietary first-party data solutions or shared, scalable shelters. ....

New York , United States , Hearst Kyme , Laura Mcelhinney , Matt Kyme , Bob Walczak , Tech Lab , Admonster Ops , Financial Times , Brendan Spain , Madtech Advisors , Horizon Media ,

The Trade Desk takes aim at Google's Open Bidding with OpenPath launch

Publishers including Condé Nast, Gannet, Hearst, Reuters and WaPo join The Trade Desk's SPO efforts with OpenPath launch. ....

United States , Jeff Green , Chris Kane , Bob Walczak , Washington Post , Trade Desk , Nexstar Digital , Tribune Publishing , Google Open Bidding , Open Bidding , Jounce Media , Madtech Advisors ,