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Citrix's Hector Lima On How Partners' Voices Will Be 'Amplified' With Channel Program Revamp

Citrix executive Hector Lima on spreading out incentives for partners throughout a deal lifecycle, rethinking how it works with the channel and the upcoming leave of channel chief Mark Palomba. ....

Gray Wolf , Bob Calderoni , Mark Palomba , David Henshall , Tibco Software , Citrix Systems , Vista Equity Partners , Elliott Management , Citrix Systems President , Texas Based Citrix , Cloud Infrastructure , Cloud Software , Loud Platforms ,

The Citrix deal and what it means for Tibco

The investment firm behind Tibco has been on a spending spree, bolstering its product portfolio and offering new ways to access and connect to data. ....

Bob Calderoni , Randy Menon , Citrix Daa , Andrew Hewitt , Evergreen Coast Capital Corporation , Vista Equity Partners , Evergreen Coast , Seeking Alpha , Elliott Investment , Blue Prism , Magic Quadrant , Tibco Cloud ,

Low viral load: What went wrong with Citrix?

Remote work software company Citrix should have prospered during COVID but didn t. Will its merger with Tibco help it catch VMware and Microsoft? ....

Bob Calderoni , Mark Templeton , Kirill Tatarinov , Adam Holtby , Jesse Cohn , Roy Illsley , Tibco Software , Images Limited Alamy Stock Photo , Vista Equity , Alamy Stock Photo , Moscow Born Microsoft , Ai Automation , Ervice Provider Cloud ,

The Citrix-Tibco deal: 5 things to know

Questions remain around what opportunities for partners will emerge from a combined company of virtualization and cloud services provider Citrix Systems. ....

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CMO's top 8 martech stories for the week - 3 February 2022

All the latest martech, adtech and customer technology news from Citrix, Tibco, Cyara, Alida, SugarCRM, Jebbit, Brightcove, Pattern, Amplifi.io, Gushup and Knowlarity ....

Alida Touchpoint , Bob Calderoni , Namita Dhallan , Beerud Sheth , Luan Tran , Bonny Malik , Alok Kulkarni , David Wright , Research Co , Tibco Software , Wicket Lab , Evergreen Coast Capital Corporation , Vista Equity Partners , Citrix Board , Saas Based Automated , Salesforce Marketing Cloud , Alida Social , Member Hubs , Video In Depth Interviews , Rich Green , Wicket Labs , Google Cloud , Speech Analytics , Tiger Global , Fidelity Management , Digital Marketing ,