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CMO s top 8 martech stories for the week - 3 February 2022

All the latest martech, adtech and customer technology news from Citrix, Tibco, Cyara, Alida, SugarCRM, Jebbit, Brightcove, Pattern, Amplifi.io, Gushup and Knowlarity

Alida touchpointBob calderoniNamita dhallanBeerud shethLuan tranBonny malikAlok kulkarniDavid wrightResearch coTibco softwareWicket labEvergreen coast capital corporationVista equity partnersCitrix boardSaas based automatedSalesforce marketing cloud

Citrix to be acquired by Vista and Evergreen/Elliott in a $16 5B all-cash deal, will be merged with Tibco to create SaaS powerhouse – TechCrunch

More consolidation is afoot in the world of IT to meet a new demand from enterprises for “one-stop shops” covering a wide range of needs in our hybrid world of work. Citrix, the long-in-the-tooth virtualization giant that had been making a slow transition into cloud computing, is being acquired by PE firms Vista Equity Partners […]

Bob calderoniMonti saroyaHead of vista flagship fundVista equity partnersEvergreen coast capitalElliott investment managementCitrix boardInterim chief executive officerDan streetmanFlagship fundSenior managing director

Citrix to Be Acquired by Affiliates of Vista Equity Partners and Evergreen Coast Capital for $16 5 Billion

Citrix shareholders to receive a 30% premium to Citrix’s unaffected price Acquisition will take Citrix private, allowing company to accelerate its SaaS tran

Traci tsuchiguchiBob calderoniStephen spruiellMonti saroyaJesse cohnJohn stalderJason genrichCitrix systems incKirkland ellisDunn crutcherEvergreen coast capital corporationHead of vista flagship fundSoftware incElliott associatesCredit suisseExchange commission

Hybrid Work Survey Shows Enterprise System Administrators Scrambling To Keep Post-COVID Businesses Safe

Hybrid Work Survey Shows Enterprise System Administrators Scrambling To Keep Post-COVID Businesses Safe
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Hybrid Work Survey Shows Enterprise System Administrators Scrambling To Keep Post-COVID Businesses Safe

Hybrid Work Survey Shows Enterprise System Administrators Scrambling To Keep Post-COVID Businesses Safe
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