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Blue Rock Tackle is luring in customers Jesse French s handmade tackle has grown from hobby to full-time business View Comments BLUE ROCK - Jesse French s lifetime love for fishing has evolved from pond fishing to bass tournaments. And he has used those experiences to start his own fishing lure company, Blue Rock Custom Tackle. French makes his lures by hand, a step that ensures they will last longer than the average mass-produced lure, he said. Instead of being held together by a rubber band, Blue Rock lures are held together with wire, and all are made in the workshop behind French s Gaysport home. ....