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This month, San Diego-based vegan brand Bitchin’ Sauce will launch its products at more than 360 Sprouts Farmers Market stores nationwide. The almond-based sauce and dip will be available in Original, Cilantro Chili, Chipotle, and Pesto flavors for $5.99 per 8-ounce tub. First created in 2004 by husband-and-wife team Luke Andrew (L.A.) and Starr Edwards, Bitchin’ Sauce is now distributed at a variety of retailers, including Costco.
“We’re so excited to be launching in Sprouts Farmers Market,” Starr Edwards said. “We used to purchase our fresh ingredients from our local Sprouts when we first started the company, so this partnership feels very full circle for me. We can’t wait to share our Bitchin’ goodies with even more Very Bitchin’ People.”
L.A. Edwards, Hargo, Matt Cameron, Shane Hall, BJ Jezbera
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LA Edwards
Local company Bitchin’ Sauce started selling its wares at local farmers markets before expanding operations to become a national sauce brand. The firm recently launched its own music label, with distribution arranged through Universal Music Group. Bitchin’ Music Group says it’s focused on developing established and up-and-coming artists across the Americana, country, and rock genres. They released their first record this month,
Blessings From Home by L.A. Edwards, comprised of Julian-raised brothers Luke (vocals, guitar), Harry (drums), and Jay Edwards (keys), along with Alex Vo (lead guitar). According to their Bitchin’ press release, “The band imparts graceful Laurel Canyon songcraft on groove-driven rock with sun-soaked twang.” The confessional and personal nature of the tracks are evident in song titles such as “My Heart Broke,” “Nothin’ Like You,” and “What You Mean To Me.”