According to a recent survey, only 22% of South African businesses are aware of privacy laws governing their marketing activities, despite the Protection of Personal Information Act (PoPIA) set to take effect on 1 July 2021.
Google Africa's Chief Marketing Officer, Mzamo Masito, went from fighting to make ends meet to being a South African captain of industry - but his journey is littered with battles and second-guessing. Not what you'd expect from a high-flying executive.