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During a TVNewsCheck webinar, the founder, chairman and CEO of Allen Media Group said two years of talk from big brands and their agencies had yielded little progress on the effort to convince advertisers to devote more of their budgets to Black owned media companies. He called for more sponsorships to help startups and denounced the practice of shifting spending from Black-targeted programming to Black-owned media. ....
Black-owned and Black-targeted media leaders are stepping up their campaign to convince major advertisers to boost spending on companies like theirs. Byron Allen, founder, founder, chairman and CEO of Allen Media Group, will join Kathy Haley, co-founder and publisher of TVNewsCheck, for an in depth and frank conversation about how marketers and their agencies can help bring equity to a marketplace that has long paid lower rates for and minimized spending on Black-owned and Black-targeted media. Join the conversation by registering here for the webinar, set for Wednesday, Jan. 25 at 1 p.m. ET ....
Allen Media Group Founder, Chairman and CEO Byron Allen will join BET Networks President of Media Sales Louis Carr for a candid conversation about the advertising marketplace two years after Allen launched a drive to eliminate inequities in the way major marketers allocate their advertising budgets. TVNewsCheck Co-Founder and Publisher Kathy Haley will moderate the conversation during a TVNewsCheck webinar on Jan. 25. Register here. ....
Black-owned media upfront 2021 unveils partial speaker lineup tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.
Black-Owned Media Upfront To Showcase Programming, Promote Economic Inclusion In Advertising Industry Bryon Allen, founder, chairman and CEO of Allen Media Group and The Weather Group, will continue his crusade to win equity and inclusion for Black-owned media in the world of advertising by headlining the first Black-Owned Media Upfront. The event, set for May 11 and 12 from noon to 2:30 p.m. ET, will turn a spotlight on the programming and audiences of his companies and others involved in the movement. Register here to participate. By TVN Staff | May 3, 2021 | 5:00 a.m. ET. Leaders of the Black-Owned Media Matters movement will gather to showcase programming and talk about economic inclusion in the U.S. advertising industry during the Black-Owned Media Upfront 2021. ....