With stubble burning season back leading to deteriorating air quality across North India, close to a dozen large companies are stepping in to mitigate the impact on air pollution and manufacturing. HDFC, PepsiCo, Fidelity International, Royal Enfield, SBI Cards, Cummnis, Birlasoft and IOC are among the others either setting up equipment or funding to mitigate the impact of the stubble burning.
'Real' deal behind Indian adland's overarching push on sustainability in the 'Reel' world: Best Media Info bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.