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As Sturgis Rally Attendance Slows, Medicine Wheel Ride, Native Participation Grows

Jayda Hammer is precisely the type of person that Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of rally attendees to keep the event rolling for another 50 years or more.

United statesSouth dakotaBear butteEllsworth air force baseBlack hillsNew hampshireHill cityRapid cityKaleigh decknickBart pfankuchBeka zerbstTina perezLaura klockLorna cunyDeb hollandNorma rendon

As Sturgis Rally attendance slows, planners try to build for the future

As Sturgis Rally attendance slows, planners try to build for the future
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Bear butteSouth dakotaUnited statesNew hampshireHill cityRapid cityEllsworth air force baseBlack hillsLaura klockKaleigh decknickTina perezBeka zerbstLorna cunyDeb hollandNorma rendonDakota department of transportation

Saving Sturgis-As Sturgis Rally attendance slows, planners try to build for the future

Jayda Hammer is precisely the type of person that Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of rally attendees to keep the event rolling for another 50 years or more.

Ellsworth air force baseSouth dakotaUnited statesBlack hillsHill cityNew hampshireBear butteRapid cityBeka zerbstTina perezLorna cunyDeb hollandNorma rendonLaura klockKaleigh decknickYellowstone national park

As Sturgis Rally attendance slows, officials try to build for the future

Attendance at the annual Sturgis Rally event has dropped by a third since the 75th and fell by more than 9% from 2021 to 2022.

New hampshireUnited statesHyde countySouth dakotaBlack hillsEllsworth air force baseHill cityRapid cityBear butteLaura klockTina perezNorma rendonKlock werksLorna cunyDeb hollandKaleigh decknick

Pearl s Girls Ride honors rally co-founder

Pearl Hoel, the woman known as the first lady of the Sturgis Motorcycle Rally, was honored at this year’s rally with a women’s motorcycle ride inspired by her legacy.

South dakotaUnited statesMeade countySpearfish canyonCheyenne crossingBlack hillsPearl hoelLaura klockAngela wilkersonJc pappy hoelBeka zerbstSpearfish normal schoolJackpine gypsies motorcycle clubMotorcycle industry councilSturgis city councilNational geographic