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Sturgis Post-Rally Summit highlights the numbers, focuses on attracting younger crowd

Sturgis hosted their 2023 Post-Rally Summit Tuesday at the Sturgis Community Center to review the economic outcomes of the 83rd Sturgis Motorcycle Rally.

Fort worthUnited statesState of south dakotaSouth dakotaSioux cityBeka zarbstDeb hollandVeronica grosekMark carstensenLance schererLaura klockSturgis city councilPolice athletic leagueMotorcycle industry councilVisitors bureauDakota community cooperative marketing program

As Sturgis Rally attendance slows, planners try to build for the future

Attendance at the annual August event, which generated an estimated $785 million last year in overall revenue for the city and state, has dropped

United statesBlack hillsSouth dakotaEllsworth air force baseNew hampshireBeka zerbstTina perezKaleigh decknickLaura klockDeb hollandSturgis city councilEllsworth air forceMitchell technical instituteDakota department of transportationJayda hammerSturgis motorcycle rally

As Sturgis Rally Attendance Slows, Medicine Wheel Ride, Native Participation Grows

Jayda Hammer is precisely the type of person that Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of rally attendees to keep the event rolling for another 50 years or more.

United statesSouth dakotaBear butteEllsworth air force baseBlack hillsNew hampshireHill cityRapid cityKaleigh decknickBart pfankuchBeka zerbstTina perezLaura klockLorna cunyDeb hollandNorma rendon

As Sturgis Rally attendance slows, planners try to build for the future

As Sturgis Rally attendance slows, planners try to build for the future
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Bear butteSouth dakotaUnited statesNew hampshireHill cityRapid cityEllsworth air force baseBlack hillsLaura klockKaleigh decknickTina perezBeka zerbstLorna cunyDeb hollandNorma rendonDakota department of transportation

Saving Sturgis-As Sturgis Rally attendance slows, planners try to build for the future

Jayda Hammer is precisely the type of person that Sturgis Motorcycle Rally managers are targeting as they try to develop the next generation of rally attendees to keep the event rolling for another 50 years or more.

Ellsworth air force baseSouth dakotaUnited statesBlack hillsHill cityNew hampshireBear butteRapid cityBeka zerbstTina perezLorna cunyDeb hollandNorma rendonLaura klockKaleigh decknickYellowstone national park