By The Grocer2021-04-23T10:07:00+01:00
The story of Covid-19 in grocery is one of feast and famine. For the feasting, look at the massive value gains across this report. The top 100 brands are worth an extra £2.06bn in total, after locked- down shoppers packed their fridges, freezers and kitchen cupboards, with the UK’s biggest brand, Cadbury, putting on an extra £140m in sales.
As a result, this year’s rundown shows 76 brands in value growth, with 47 having grown by double digits. To underline the significance of those numbers, compare and contrast with 2019’s: 53 brands in growth, just seven by double digits.
Updated: 28 Jan 2021, 1:08
THE next time you stock up at the supermarket, fill your trolley with the nation’s champion items.
Give your family shop that winning feeling by packing in some of the star names from the 2021 Product Of The Year awards.
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You could win a goody bag full to the brim of prizes
Voted for by more than 10,000 consumers, the awards go to the most innovative products British shoppers can buy.
You can find all the winners on this page and each is listed with its recommended price.
I have also found where you can buy some of them for less, highlighting the best prices on these award items this week.