Updated: 28 Jan 2021, 1:08
THE next time you stock up at the supermarket, fill your trolley with the nation’s champion items.
Give your family shop that winning feeling by packing in some of the star names from the 2021 Product Of The Year awards.
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You could win a goody bag full to the brim of prizes
Voted for by more than 10,000 consumers, the awards go to the most innovative products British shoppers can buy.
You can find all the winners on this page and each is listed with its recommended price.
I have also found where you can buy some of them for less, highlighting the best prices on these award items this week.