jones reports now from istanbul. has spent his life building the big construct brand in turkey selling a few thousand back in ninety five sales are now in the hundreds of thousands companies selling imported goods but turkish currency collapse is posing unique and formidable challenges. i've worked too hard to establish this brand in turkey and to explain birkenstock special souls to customers i want to allow my efforts to be spoiled by crisis situations like the recent one we've put a pricing policy into effect by waving our profit just like we've done in the past when we opted to expand the brand in turkey the crisis though has struck a big blow to us we've had greek losses that unfold the currency collapse could not have come at a worse time to bait him having just engaged on a major expansion of shops across the country many opened in shopping malls whose