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Barbie This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Barbie sales have soared in the pandemic, its worldwide gross billings up 19% in the fourth quarter. The results reversed a years-long slump in sales. They also followed the brand s efforts to diversify its product and marketing. When the world went into lockdown in March 2020, Roshni Mahtani Cheung worried about the psychological toll on her 4-year-old daughter, who was feeling isolated with no one to play with. So she incorporated Barbie into her daughter s homeschool curriculum. The dolls became her new friends and playmates she would wake up and reenact circle time with all of her dolls, said Cheung, the Singapore-based founder of parenting website theAsianparent.com. It also added creative and dramatic play to our usual routine, as she created backstories for each of the d ....
Campaign US reveals Female Frontier honorees Campaign US revealed the honorees for its third annual Female Frontier awards on Tuesday, celebrating female leaders and rising stars breaking boundaries in a historically male-dominated industry. The executives on this list have been selected by a panel of industry leaders from top agencies and brands. Each honoree has been chosen for their hard work and leadership across creativity, media and technology, and their ability to make positive change. “Given that women make the majority of purchasing decisions in U.S. households, balanced female leadership in the advertising and marketing industry is simply good business,” said ....