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Starbucks wants to overhaul its iconic cup

Starbucks is looking to move away from disposable cups.

United statesSan franciscoSan diegoJane tsilasPeter prengamanJon solorzanoLos angelesBethany pattonRossd franklinStarbuck seattleKyle walkerIrene linayao putmanErin simonMichael koboriTyler eglenManuel valdes

Citing sustainability, Starbucks wants to overhaul its iconic cup Will customers go along?

Citing sustainability, Starbucks wants to overhaul its iconic cup Will customers go along?
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Citing sustainability, Starbucks wants to overhaul its iconic cup Will customers go along?

For a generation and more, it has been a cornerstone of consumer society, first in the United States and then globally - the throwaway cup with the emerald logo depicting a longhaired siren with locks like ocean waves. Now, in an era where concern for sustainability can be good business, the Starbucks disposable cup may be on its way to extinction thanks to an unlikely force: Starbucks itself.

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Citing sustainability, Starbucks wants to overhaul its iconic cup Will customers go along?

Citing sustainability, Starbucks wants to overhaul its iconic cup Will customers go along?
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Citing sustainability, Starbucks wants to overhaul its iconic cup Will customers go along?

Citing sustainability, Starbucks wants to overhaul its iconic cup Will customers go along?
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