For a generation and more, Starbucks’ throwaway cup has been a cornerstone of consumer society, first in the United States and then globally. It has also.
Starbucks plans to discontinue disposable cups by 2030 to reach its environmental goals of decreasing waste. Its store at Arizona State University has been reusing plastic cups with success, but can those practices be replicated at stores worldwide?
In an era where concern for sustainability can be good business, the Starbucks disposable cup may be on its way to extinction thanks to an unlikely force: Starbucks itself.
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