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Rebranding the Pru: New colours and a shorter name Content by subject Professional Adviser hosts must-attend events for the financial adviser sector. The success and reach of the brand has enabled us to deliver a series of market-leading events, including our popular breakfast briefings, awards and conferences. Download and use the apps Access your subscription from outside of the office Get relevant news and insight straight to your inbox What s in a name? Sabuhi Gard The recent rebrand of Prudential has been met with mixed reaction from the financial advice community, who have questioned the need for the name chop given its history and dominance in the marketplace, writes Sabuhi Gard ....