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Rebranding the Pru: New colours and a shorter name Content by subject Professional Adviser hosts must-attend events for the financial adviser sector. The success and reach of the brand has enabled us to deliver a series of market-leading events, including our popular breakfast briefings, awards and conferences. Download and use the apps Access your subscription from outside of the office Get relevant news and insight straight to your inbox What s in a name? Sabuhi Gard The recent rebrand of Prudential has been met with mixed reaction from the financial advice community, who have questioned the need for the name chop given its history and dominance in the marketplace, writes Sabuhi Gard ....
The FCA's latest consumer duty intervention is designed to ensure better outcomes for all clients. Tom Higgins gauges adviser reaction to the proposed measures with some saying more regulation is not what the profession needs. ....
26 th April 2021 12:10 pm Rarely does a rebrand become an industry-wide talking point and yet social media has today been covered with comment and debate. It has been inspired after one of the UK’s leading asset management firms revealed its latest incarnation. ‘Abrdn’, which was trending in the UK on Twitter, is the newly rebranded name of Standard Life Aberdeen. Pronounced “Aberdeen”, the new name is part of the company’s “modern, agile and digitally-enabled brand” and will be used for all the company’s client-facing businesses globally. The roll-out process for the new brand will begin in the summer but many in the industry have already made their concerns clear. ....