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Ultra-Processed Foods Aren't as Appealing as We Thought

If you'd never say no to a bowl of ice cream, you're certainly not alone. But that doesn't make whole foods like apples any less appealing, according to new study. ....

United Kingdom , Peter Rogers , Behaviour Group , Big Tobacco , Neuroscience News , Interesting Engineering , Processed Foods , Junk Food ,

Perception of UPFs no better than less processed

New research which compared the taste perception of less processed foods with ultra-processed foods (UPFs), found that participants viewed UPFs no more favourably. ....

City Of , United Kingdom , Peter Rogers , University Of Bristol Nutrition , Behaviour Group , Markets And Trends , Functional Foods Amp Beverages , Fibres Amp Carbohydrates , Ultra Processed Food ,

Ultra-processed foods are not more appealing, study finds

Results challenge assumption we eat highly processed foods because they are more desirable, says study’s author ....

United Kingdom , City Of , Peter Rogers , A University Of Bristol , Behaviour Group , Prof Peter Rogers ,

Ultra-Processed Foods Taste Same as Less Processed: Study

Ultra-Processed Foods Taste Same as Less Processed: Study
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Peterj Rogers , Peter Rogers , Behaviour Group , University Of Bristol School Psychological Science , School Of Psychological Science , Psychological Science ,