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Taco Bell names head of marcomms and agency partners as it enters Malaysia Details 12 April 2021 Taco Bell recently opened its doors in Malaysia and brought on board Gitanjali Sriram as head of marketing and communications. She will oversee all advertising and communications with the collaboration of the Taco Bell International ASPAC marketing team. Sriram was previously with Publicis Groupe, last working as chief operating officer for Malaysia in 2020. She also worked at the Groupe s Manila and Dubai offices. At the same time, it also appointed Lion & Lion and Edelman Malaysia to support the launch of its first outlet, as well as manage digital and social media and PR duties respectively for the brand. The six-month appointment for Lion & Lion follows a pitch in February with a final presentation on the 25th of the same month and has the possibility of an extension. Meanwhile, Edelman oversees media relations, earned inf ....