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The C-suite tangle: Why CMOs need to speak a new language to win over critics | Analysis

CAMPAIGN 360: Four CMOs explore the evolving dynamics, essential skills, and how CMOs need to speak more CFO and CEO to be the executive pulse of the organisation. ....

Bassam Abdel Rahman , Rahman Zenyum , David Chung , Erica Kerner , Campaign Asia , Standard Chartered ,

CMOs weigh in on the marketing role going fractional

Earlier this week we explored the role of the fractional CMO – FMCO – which has been gaining prominence in the marketing industry. The term, akin to titles such as marketing consultants or on-demand CMOs, seems to be one that has the market split on the benefits and pitfalls. ....

Hong Kong , Abdul Sani , Enterprice Neo , Goh Shufen , Linda Hassan , Keith Wong , Marcus Loh , Calvin Neo , Bassam Abdel Rahman , Glinks International , Pizza Hut Singapore , Chief Marketing Officer , Marketing Officer ,

L Catterton Leads $40 Million Series B Round in Zenyum

/PRNewswire/ L Catterton, the largest global consumer-focused private equity firm, today announced that it has invested $25 million in Zenyum, one of Asia s. ....

Prnewswirel Catterton , Anjana Sasidharan , Julian Artope , L Catterton Asia , Bassam Abdel Rahman , Wilkinson Brimmer Katcher , Joele Frank , Sequoia Capital India , Seeds Capital , Clear Aligner , Growth Investments , Smile Cosmetics , Ideal Image , Invisible Braces , Julie Hamilton , Wilkinson Brimmer , El Catterton , அஞ்சனா சாசிதரன் , ல் கேட்டர்டன் ஆசியா , பாஸம் அப்தெல் ரஹ்மான் , வில்கின்சன் ப்ரிம்மர் கேட்சர் , சீக்வோயா மூலதனம் இந்தியா , விதைகள் மூலதனம் , தெளிவானது அளிக்கினேர் , வளர்ச்சி முதலீடுகள் , ஏற்றதாக படம் ,