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Mumbai: Tamil GEC Sun TV was the most viewed channel in the second week of 2022 (8 January-4 January) according to Broadcast Audience Research Council (Barc) data. The channel garnered weekly AMAs of 3098.58, slightly higher than last week’s 3020.98. Star Utsav maintained a hold on the second position with 2693.79 AMA. At 2438.54 Star Plus was in the third spot. Star Maa, ....
Mumbai: After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According to data released by Broadcast Audience Research Council (Barc), HUL delivered ad volumes of 4551.67 for the period of 1-7 January. The FMCG giant was the consistent top performer in 2021. It was trumped by ....
This comes after over a year of suspension of television news ratings following the controversy surrounding the alleged TRP (television rating points) scam which came to the fore in October 2020.
Hindustan Lever (HUL) has emerged as the top advertiser in week 50 (11 December to 17 December) in the recently released weekly Barc data. The FMCG giant delivered ad volumes of 3466.83 (‘000s), slightly less than last week’s 3975.65. Reckitt Benckiser (India) was second with 3439.56 (‘000s). At 1100.13 Ponds India finished third. ....