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HUL is top advertiser in week 3: Barc data

Mumbai: Hindustan Lever Ltd (HUL) was once again the top advertiser in the third week of 2022 (15-21 January). As per data released by Broadcast Audience Research Council (Barc), the FMCG major delivered ad volumes 3528.69 for the period. It was followed by Reckitt Benckiser at 3499.69 and Ponds India at 1015.01. Brooke Bond Lipton India, Cadburys India, ITC, Godrej Consumer ....

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HUL regains top spot in first week of 2022: Barc

Mumbai: After lagging behind Reckitt Benckiser (RB) for two consecutive weeks, Hindustan Lever Ltd (HUL) has regained the top position in the first week of 2022. According to data released by Broadcast Audience Research Council (Barc), HUL delivered ad volumes of 4551.67 for the period of 1-7 January. The FMCG giant was the consistent top performer in 2021. It was trumped by ....

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Over 200 growing categories present on TV in November '21: TAM data

Mumbai: There were more than 200 growing categories present on TV in November 2021 compared to November 2020, according to data by Tam Media Research. Ad volumes decreased by two per cent over the same period in 2020. The week 3-4 in November 2021 saw an increase in ad volumes compared to the respective weeks of November 2020. The highest growth of six per cent was observed ....

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Advertising Volumes on TV increased by 17% during Aug'21: TAM ADEX

Advertising Volumes on TV increased by 17% during Aug'21: TAM ADEX
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