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Small versus big: Why less inflation can become a big worry for FMCG giants

According to data from the retail intelligence platform Bizom, smaller product sizes have experienced a more rapid growth rate compared to medium or high-priced alternatives across most FMCG categories, TOI has reported. The data revealed that overall sales decreased by approximately 11% in August 2023 compared to the previous year. ....

Madhya Pradesh , India General , New Delhi , Suresh Narayanan , Mario Rusk , Balaji Gippi , Girjesh Rungta , Rohit Jawa , Ritesh Tiwari , Hindustan Unilever , Nestle India , Rungta Tea , Balaji Wafers , Consumer Goods , Local Brands ,

Local FMCG brands pip giants in growth - Times of India

India Business News: Local FMCG brands have mushroomed amid cooling inflation and are growing faster than national brands in categories ranging from noodles to dishwash ba. ....

India General , Madhya Pradesh , Arunachal Pradesh , Ritesh Tiwari , Balaji Gippi ,

fmcg: Small is the new big: Local FMCG brands ahead in race with giants

Local Fast Moving Consumer Goods (FMCG) Brands in India are growing at a faster pace than large-scale brands across all categories with volumes rising to 28% in the moving annual total (MAT) of April 2023, according to a Kantar report. However, during inflation, local brands are unable to cope with pricing pressures and grow at a slower rate while national brands usually become consumers "go-to" choice. ....

India General , Madhya Pradesh , Balaji Gippi , Ritesh Tiwari , Karnataka Teju , Fast Moving Consumer Goods , Hindustan Unilevers Cfo ,