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E2open Names Andrew Appel Permanent Chief Executive

Buyer penetration for eB2B firms may triple to 35-45% by 2030: Report, ET Retail

A recent study by Redseer in collaboration with Udaan said that the scaling down by eB2B firms led to a significant drop in buyer penetration from about 25 per cent in 2021 to 12-15 per cent in 2023. However, with sustainable strategy, buyer penetration for eB2B firms can potentially triple to 35-45 per cent by CY 2030.

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