Asian Paints: Aditya Birla group firm Grasim Industries aims to become the second largest player in the paints sector which it considers a "high-potential" growth engine along with its new B2B e-commerce business for construction materials, its Chairman Kumar Mangalam Birla said at the company s AGM on Friday.
Rising internet reach, growth of digital infrastructure, favourable regulatory policies and a conducive cross-border environment are likely to aid the growth in India’s B2B online marketplaces.