The Drum Awards For B2B 2023: Why Emotional Impact Works In Business Marketing thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Solving B2B Creativity s C-suite Conundrum thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
Emotional appeal packs a punch with business audiences and marketers are investing in powerful creative campaigns that deliver. But will this continue in the era of optimization and automation?
Executives from the two businesses took to the stage at The Drum’s B2B World Fest to share how they’ve prioritized creativity in their marketing departments.
SUN PRAIRIE / MIDDLETON - Our father, husband, grandfather and great-grandfather, William Edward “Bill” Frantz entered into the gates of heaven on Monday, Oct. 2, 2023. He was born in