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Top News In Azendor Consulting Today - Breaking & Trending Today

Back to the future: How do iconic brands fare when revived after a break?

Reliance recently announced that it will be acquiring Campa Cola, and Lambretta scooters are set to make a comeback. What lies ahead for brands that receive a new lease of life? ....

India General , Madhya Pradesh , Ram Rajya , Sourabh Mishra , Manmohan Singh , Morarji Desai , Campa Cola , Vigyan Verma , Vejay Anand , Satya Yug , Pure Drinks Group , Foreign Exchange Regulation Act , Reliance Industries , Times Now , South Indian , Garden Namkeen , Hindustan Motor , Ideal Jawa , Mini Cooper , Volkswagen Beetle , Azendor Consulting , Gold Spot , Double Seven , Prime Minister Manmohan Singh , Bottom Line , Ram Rajya ,

A chat with Van Heusen's Abhay Bahugune on remote working, formal dressing and production challenges


A chat with Van Heusen’s Abhay Bahugune on remote working, formal dressing and production challenges
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Van Heusen’s chief operating officer talks in length about the newly launched sub-brand ‘Denim Labs’, and how fashion has changed in the WFH era.
Van Heusen, a ‘power dressing’ brand from the house of Aditya Birla Fashion and Retail (ABFRL), recently launched a new sub-brand ‘Denim Labs’. Van Heusen Denim Labs ushers in a new age of denim, crafted for the modern-day professionals, who need to shift between work and play.
The brand has also launched a campaign, titled ‘Move in the New Blue’, featuring the face of the brand and Bollywood actress Jacqueline Fernandez. The ad will be featured across multiple mediums, such as television, print and digital. ....

Tarun Tahiliani , Van Heusen , Abhay Bahugune , Sourabh Mishra , Jacqueline Fernandez , Sabyasachi Mukherjee , Denim Labs , Aditya Birla Fashion , Van Heusen Denim Labs , New Blue , Famous Innovations , Heusen Denim Labs , Azendor Consulting , வேன் ெசேன் , சோஉறப் மிஸ்ரா , ஜாக்குலின் பெர்னாண்டஸ் , சபியசச்சி முகர்ஜி , புதியது நீலம் , பிரபலமானது புதுமைகள் ,

ANM adds consultancy lawyer, ex-media-in-houser Suresh Amesar as partner


Suresh Amesar joins ANM as partner
ANM Global has added
Suresh Amesar as a media and entertainment practice partner.
Amesar had been a partner at Azendor Consulting and Indus Lexus Consulting in Mumbai for three years previously.
Before that, he’d had 13 years in-house, between Viacom 18 Media and Disney India (see full work history below).
According to ANM’s press release, he “is known to be an all-rounder by his seniors owing to his experience of working in different capacities during his tenure with [the] media giants”.
His joining takes
9 partners, including
40 fee-earners.
ANM managing partner Nidhish Mehrotra commented in the press release: “Suresh is a multi-facet lawyer and is the perfect fit for our consistently growing media practice. He adds to the team, his rich and extensive experience, which will help our clients achieve maximum legal prowess and backing. ....

Suresh Amesar , Anushree Rauta , Nidhish Mehrotra , Mithibai College , Media Private , University Of Mumbai , Walt Disney Company India Pvt , Azendor Consulting , Indus Lexus Consulting , Disney India , Lexus Consulting , Private Limited , Partner Hires , Anm Global , அனுஷிரீ ரௌத்த , நீதிஷ் மெஹ்ரோத்ரா , மிதிபாய் கல்லூரி , மீடியா ப்ரைவேட் , பல்கலைக்கழகம் ஆஃப் மும்பை , வால்ட் டிஸ்னி நிறுவனம் இந்தியா பிரைவேட் , இஂடஸ் லெக்ஸஸ் ஆலோசனை , டிஸ்னி இந்தியா , லெக்ஸஸ் ஆலோசனை , ப்ரைவேட் வரையறுக்கப்பட்டவை , கூட்டாளர் பணியமர்த்தல் , ம் உலகளாவிய ,

Dabur Red toothpaste ads uses cultural diversity to break category codes


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There’s no dentist recommending the brand, instead, the Dabur Red Paste ad thanks its 35 crore consumers for making it ‘Desh ka Lal’.
Ogilvy’s latest ad for Dabur Red toothpaste does not promise to fight germs or whiten teeth. While most of us are used to seeing a dentist in glasses recommending a toothpaste to us, Dabur s new ad takes a completely different route.
Toothpaste is one of the largest, dynamic and most competitive categories in the FMCG sector in India. A press note mentions that Dabur Red Paste, since its conception in 2003, has been able to create a following in this category despite the presence of MNCs such as Colgate-Palmolive, Pepsodent, Sensodyne (owned by GlaxoSmithKline). ....

Chaubey Ji , Tarun Singh Chauhan , Amitabh Bachchan , Sourabh Mishra , Dabur Lal , Desh Ka Lal , Dabur Red Paste , Dabur Red , Asian Paints , World Cup , Singh Chauhan , Azendor Consulting , Dabur Red Paste Ad , Dabur Red Toothpaste , சௌபேய் ஜி , தருண் சிங் ச U கான் , அமிதாப் பச்சன் , சோஉறப் மிஸ்ரா , டபூர் லால் , தேஷ் கா லால் , டபூர் சிவப்பு ஒட்டவும் , டபூர் சிவப்பு , ஆசிய வண்ணப்பூச்சுகள் , உலகம் கோப்பை , சிங் ச U கான் , டபூர் சிவப்பு ஒட்டவும் விளம்பரம் ,