In partnership with the Peruvian Avocado Commission, Chipotle Mexican Grill is turning up the volume for National Avocado Day July 31 by giving fans chances to win tickets to summer.
The 2023 California Avocado Season Is Officially Here streetinsider.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from streetinsider.com Daily Mail and Mail on Sunday newspapers.
Mom-and-pop farms dominated the American landscape a century ago. Even with the whole family helping, these small-scale operators scattered across the country didn’t come near amassing the dollars necessary to market their fruits, vegetables and nuts nationwide.
For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience. In its pre-season the commission uses social to build anticipation that California avocados will soon be available. In-season messaging works to build brand affinity and complement retail and foodservice custom marketing support, and post-season activity maintains brand awareness.