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California Avocados Engage on Social - Perishable News

California Avocados Engage on Social - Perishable News
perishablenews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from perishablenews.com Daily Mail and Mail on Sunday newspapers.

California Avocado Commission engages consumers on social media – Produce Blue Book

California Avocado Commission engages consumers on social media – Produce Blue Book
producebluebook.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from producebluebook.com Daily Mail and Mail on Sunday newspapers.

California avocados get social

CAC s social pages thrive with Avo-Zen approach

For the California Avocado Commission, social media outreach is one of its most effective means of engaging with its target consumer audience. In its pre-season the commission uses social to build anticipation that California avocados will soon be available. In-season messaging works to build brand affinity and complement retail and foodservice custom marketing support, and post-season activity maintains brand awareness.

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