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Being told where their blood ends up encourages donors to give again, according to new research

Being told where their blood ends up encourages donors to give again, according to new research
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Being told where their blood ends up encourages donors to give again – new research

What's a good way to get people to participate in blood drives? Jon Cherry/Getty ImagesTelling people who have donated blood when and where the blood was used makes them more likely to do it again, according to our new study. Donors who got details like the date and the hospital were 10% more likely to donate again than people who were just thanked. Together with University of Hamburg marketing scholars Besarta Veseli and Michel Clement, we conducted real-world studies, backed by an online exper ....

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Being told where their blood ends up encourages donors to give again – new research

Because not everyone who is eligible to give blood donates at least once a year, there are periodic shortages, like the one the American Red Cross declared on Sept. 11, 2023. ....

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Being told where their blood ends up encourages donors to give again – new research

Because not everyone who is eligible to give blood donates at least once a year, there are periodic shortages, like the one the American Red Cross declared on Sept. 11, ....

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European Union Delegation visits Uganda Red Cross Society implemented projects in the Lake Kyoga region. - Uganda

European Union Delegation visits Uganda Red Cross Society implemented projects in the Lake Kyoga region. - Uganda
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