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Times are tough in Brighton's Duke Street with 'niche, quirky stores'

Walking into Duke Street really is the first step for many into The Lanes. ....

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Focus on research: Being told where their blood ends up encourages donors to give again

Although nearly half of the U.S. population is eligible to give blood, less than 10% donate at least once a year. ....

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The Shining Movie vs. the Miniseries: Comparing the Stephen King Book Adaptations

The film based on Stephen King’s classic novel is considered a horror masterpiece. The miniseries…not so much. How do they compare? ....

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Being told where their blood ends up encourages donors to give again

Telling people who have donated blood when and where the blood was used makes them more likely to do it again, according to our new study. Donors who got details like the date and the hospital were 10% more likely to donate again than people who were just thanked. Together… ....

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There should be blood

In an additional study, we worked with the German Red Cross, which sent information to over 16,000 people who had not donated blood for over two years. They were either thanked for their previous donation, thanked and told how their blood was used, or thanked and told how their next donation would be used. These former blood donors were 11% more likely to donate again when they were told how their blood was used in the past compared to those who were just thanked or told how their future donation could be used.
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