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Australia s seed industry underfunded, understaffed, and unprepared for surging carbon, biodiversity market demand « Carbon Pulse

Australia s seed industry underfunded, understaffed, and unprepared for surging carbon, biodiversity market demand « Carbon Pulse
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National Botanic Garden of Wales director starts new role

National Botanic Garden of Wales director starts new role

New director appointed at National Botanic Garden of Wales

Botanica by Air Wick announces WWF Australia partnership

Botanica by Air Wick announces WWF Australia partnership February 23, 2021 1:56 Botanic by Air Wick and World Wide Fund for Nature Australia (WWF Australia), in collaboration with the Australian Seed Bank Partnership, have announced a three year partnership to launch The Rare Bloom Project. In response to the threats facing Australia’s native wildflowers, including drought and bushfires, The Rare Bloom Project seeks to preserve Australia’s biodiversity through a mix of proactive seed collection, germination trials, and propagation. The project will house 120 threatened plant species’ seeds in long-term conservation seed. To launch The Rare Bloom Project, a new TVC from Air Wick aired nationally on the weekend. Created by Host/Havas, the campaign shares the story of Botanica by Air Wick’s goal to connect people with nature and help protect Australia’s threatened native wildflowers.

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