Botanica by Air Wick announces WWF Australia partnership
February 23, 2021 1:56
Botanic by Air Wick and World Wide Fund for Nature Australia (WWF Australia), in collaboration with the Australian Seed Bank Partnership, have announced a three year partnership to launch The Rare Bloom Project.
In response to the threats facing Australia’s native wildflowers, including drought and bushfires, The Rare Bloom Project seeks to preserve Australia’s biodiversity through a mix of proactive seed collection, germination trials, and propagation. The project will house 120 threatened plant species’ seeds in long-term conservation seed.
To launch The Rare Bloom Project, a new TVC from Air Wick aired nationally on the weekend. Created by Host/Havas, the campaign shares the story of Botanica by Air Wick’s goal to connect people with nature and help protect Australia’s threatened native wildflowers.
February 23 2021, 10:14 am | BY Ricki Green | 3 Comments
Botanica by Air Wick has announced the launch of The Rare Bloom Project, in partnership with the World Wide Fund for Nature-Australia (WWF) and working in collaboration with The Australian Seed Bank Partnership (ASBP). To launch The Rare Bloom Project a new TVC from Air Wick and Host/Havas Sydney, is now on air nationally.
The creative shares the story of Botanica by Air Wick’s goal to connect people with nature and help protect Australia’s threatened native wildflowers.
Botanica by Air Wick is a sub-brand of Air Wick; a curated collection of nature-inspired fragrances infused with exotic natural ingredients that are responsibly sourced from around the world. The range includes reed diffusers, room sprays, candles and liquid electric plug ins available in seven scents. Featuring planet conscious packaging, Botanica by Air Wick is suitable for Aussies looking to refresh their homes with scents inspired by mothe