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OMA announces $3m pro bono campaign for Department of Health January 22, 2021 10:24 Members of the Outdoor Media Association (OMA) are donating out of home advertising spots across Australia for a healthy food campaign run by the Australian Government Department of Health. It follows the launch of the National Health and Wellbeing Policy by OMA in 2020, with the industry pledging up to $3 million each year to a health promotion campaign. Image supplied by OMA The inaugural campaign launched in partnership with the Department of Health, and encourages people to “add an extra handful of veggies” to their meals or snacks. ADVERTISEMENT The out of home advertising also promotes different types and amounts of foods that are required to live a healthy lifestyle based on the recommendations in the Australian Dietary Guidelines. ....