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OMA members lend OOH assets for RSL's Anzac Day initiative


April 20, 2021 11:17
The Outdoor Media Association (OMA) and its members have again pledged support for RSL initiative ‘Light Up The Dawn’ ahead of Anzac Day.
OMA members will help promote the initiative nationwide across digital signs. ‘Light Up The Dawn’ first came about in 2020 to encourage Aussies to honour the armed forces despite COVID-19 forcing the cancellation of the traditional march and services.
RSL Queensland state president Tony Ferris said, “In 2020, Light Up the Dawn brought us all together in a year of great challenge and change, where the Australian community stood united – in uniforms or pyjamas, wearing medals, poppies and sprigs of rosemary – to let Australian veterans know that their service and sacrifice will never be forgotten.” ....

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OMA announces $3m pro bono campaign for Department of Health


OMA announces $3m pro bono campaign for Department of Health
January 22, 2021 10:24
Members of the Outdoor Media Association (OMA) are donating out of home advertising spots across Australia for a healthy food campaign run by the Australian Government Department of Health.
It follows the launch of the National Health and Wellbeing Policy by OMA in 2020, with the industry pledging up to $3 million each year to a health promotion campaign.
Image supplied by OMA
The inaugural campaign launched in partnership with the Department of Health, and encourages people to “add an extra handful of veggies” to their meals or snacks.
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The out of home advertising also promotes different types and amounts of foods that are required to live a healthy lifestyle based on the recommendations in the Australian Dietary Guidelines. ....

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