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Danone in talks to sell Michel et Augustin biscuits to Ferrero ecosystem

Seven years after first investing in Michel et Augustin, Danone is in ‘exclusive’ negotiations with potential buyer Ferrero-related company CTH Invest.

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Danone in talks to sell Michel et Augustin biscuits to Ferrero ecosystem

Danone in talks to sell Michel et Augustin biscuits to Ferrero ecosystem
bakeryandsnacks.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bakeryandsnacks.com Daily Mail and Mail on Sunday newspapers.

United kingdomBen jerryAugustin paluel marmontJuergen esserBurton biscuit companyBelgian holding companyKelsen groupFerrero related belgian holding companyRenew danoneMichel de roviraBiscuit company

Ferrero enters negotiations to acquire Michel et Augustin

Ferrero enters negotiations to acquire Michel et Augustin
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United kingdomAugustin paluel marmontBurton biscuit companyKelsen groupMichel de roviraBiscuit company

Danone In Talks To Sell Its Michel et Augustin Brand

French food company Danone has said that it is in exclusive talks with Italian chocolate firm Ferrero over the sale of Michel et Augustin.

United kingdomAugustin paluel marmontJuergen esserKelsen groupBurton biscuit companyRenew danoneMichel de roviraDanone manifesto venturesBiscuit companyEssential dairy

Danone in talks with Ferrero to sell biscuit brand

The deal with Ferrero is dependent on “customary conditions” but is expected to be finalised in the “coming months”, said Danone.

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