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Marie Keating Foundation makes AR breakthrough with Snapchat lens

Marie Keating Foundation makes AR breakthrough with Snapchat lens
techcentral.ie - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from techcentral.ie Daily Mail and Mail on Sunday newspapers.

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Hardee's, Carl's Jr. Unveils 'Primal Menu' in Partnership with Jurassic World Dominion

CKE Restaurants Holdings, Inc., parent company of Carl’s Jr. and Hardee’s, and Universal Pictures are teaming up to give fans a chance to experience a taste of the highly anticipated release of Jurassic World Dominion, the epic conclusion to the $5 billion franchise from Universal Pictures and Amblin Entertainment, which arrives in theaters June 10, nationwide.  ....

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5 ways brands are engaging with the Olympics


5 ways brands are engaging with the Olympics
Both The Games themselves and the many screen options are different this year, and associated marketing made the most of both prescient and traditional themes.
“We’re not in a normative marketing realm,” Havas Media Australia chief marketing officer, Francis Coady, tells
CMO. “The journey of the Olympics has been fractured by Covid but we’re in a fractured entertainment landscape, too.” 
Just look at the countless entertainment options competing for attention on screens alone, all compounded by lockdown. Aside from the fractured times in which these Olympics are held, Coady says the marketers’ task to “bring to life what is essentially passive event for viewers” is already a tall order. ....

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