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Japan's biggest brewer Asahi trying to attract sober Generation Z

Atsushi Katsuki tells the BBC the firm sees the sober generation as both a risk and an opportunity.
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Japan's Asahi eyes overseas M&A to quadruple sales of Super Dry beer

TOKYO: Japan's Asahi Group Holdings is on the hunt for acquisition targets in the United States and elsewhere to quadruple overseas sales of its flagship Super Dry beer by 2030, its chief executive said. The beverage giant took a step towards that goal last month when it said it was buying Wisconsin-based ....

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Asahi CEO Seeking Acquisition Targets to Expand Super Dry in US

Asahi CEO Seeking Acquisition Targets to Expand Super Dry in US
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Asahi hopes massive group restructure will enhance advantages across four key markets

Japanese beer giant Asahi is hopeful that its recently-completed large-scale group restructuring strategy to establish individual regional headquarters will maximise its competitive advantages across its four major markets. ....

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Asahi Super Dry sales see 35% volume surge

Total sales of Asahi Super Dry beer soared by 35% in 2023 as the brand's global expansion plans pay off. ....

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