Asahi CEO Seeking Acquisition Targets to Expand Super Dry in US bnnbloomberg.ca - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bnnbloomberg.ca Daily Mail and Mail on Sunday newspapers.
TOKYO (Bloomberg): Asahi Group Holdings Ltd will tweak the recipe of its flagship Super Dry beer for the first time ever, betting that an overhaul of the country’s best-selling brew will resonate with drinkers.
The company claims the new formula, which will go on sale next month, will improve the drinkability and aroma of the beverage while maintaining its hallmark crispness.