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Brand building and how to align with the new data landscape

As the open internet and data interpretation are reshaped, brand building has to be aligned with them or brand equity will be lost, the audience at the CMO Summit 2022 conference heard. ....

Atalia Chua , Simon Morgan , Asia Pacific , Does Brand Building Fit , Digital Marketing , Marketing Interactive ,

How retail media will shape the marketing landscape in APAC

Retail media is growing significantly and at WARC’s ‘Marketing in a fragmented media landscape’ webinar, Carousell Media Group shares the reasons behind it. ....

Rica Facundo , Atalia Chua , Carousell Media Group , Industry Research Insight , Asia Editor , Managing Director , Amazon Walmart , Industry Research ,

CX for impact: Reforming customer experiences at Mandai and Malaysia Airlines

The Adobe Experience Makers event showcased two case studies where customised experiences are created to match the brand and its consumer profiles. ....

Simon Dale , Atalia Chua , Belina Lee , Keith Eadie , Mandai Park Holdings , Malaysia Airlines , Mandai Group , Malaysia Airlines Global Head Of Marketing , Managing Director , Adobe Southeast Asia , Adobe Experience Makers , Adobe Vice President , Product Marketing , Wong Wai Kuan , Malaysia Airlines Global Head ,

Why and how to harness the power and potential of gamefluencers for brand growth

A webinar on gamefluencers discussed the huge potential in using influencers on gaming platforms to increase sales and grow brands. ....

Rica Facundo , Tara Crosby , Atalia Chua , Their Power , Are Social Singapore , Southeast Asia ,

How Shiseido innovates consumer engagement with next-gen customers

With the consumer journey constantly facing disruption, participants at Futr Asia 2022 heard how brands can stay ahead of this disruption. ....

Juliana Chu , Atalia Chua , Futr Asia , Bain Meta , Asia Pacific , Emergen Research , Virtual Influencers , Vice President , Influencer Marketing Factory , Southeast Asian ,