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Brand building and how to align with the new data landscape

As the open internet and data interpretation are reshaped, brand building has to be aligned with them or brand equity will be lost, the audience at the CMO Summit 2022 conference heard.

Atalia chuaSimon morganAsia pacificDoes brand building fitDigital marketingMarketing interactive

How retail media will shape the marketing landscape in APAC

Retail media is growing significantly and at WARC’s ‘Marketing in a fragmented media landscape’ webinar, Carousell Media Group shares the reasons behind it.

Rica facundoAtalia chuaCarousell media groupIndustry research insightAsia editorManaging directorAmazon walmartIndustry research

CX for impact: Reforming customer experiences at Mandai and Malaysia Airlines

The Adobe Experience Makers event showcased two case studies where customised experiences are created to match the brand and its consumer profiles.

Simon daleAtalia chuaBelina leeKeith eadieMandai park holdingsMalaysia airlinesMandai groupMalaysia airlines global head of marketingManaging directorAdobe southeast asiaAdobe experience makersAdobe vice presidentProduct marketingWong wai kuanMalaysia airlines global head

Why and how to harness the power and potential of gamefluencers for brand growth

A webinar on gamefluencers discussed the huge potential in using influencers on gaming platforms to increase sales and grow brands.

Rica facundoTara crosbyAtalia chuaTheir powerAre social singaporeSoutheast asia

How Shiseido innovates consumer engagement with next-gen customers

With the consumer journey constantly facing disruption, participants at Futr Asia 2022 heard how brands can stay ahead of this disruption.

Juliana chuAtalia chuaFutr asiaBain metaAsia pacificEmergen researchVirtual influencersVice presidentInfluencer marketing factorySoutheast asian

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