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DixonBaxi's rebranding of Canada Water is a nod to its incredible history and exciting future itsnicethat.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from itsnicethat.com Daily Mail and Mail on Sunday newspapers.
DixonBaxi's branding for Canada Water aims to make it London's "new town centre" designweek.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from designweek.co.uk Daily Mail and Mail on Sunday newspapers.
Hulu launches revamped brand experience The US streaming platform has updated its design system to offer a more unified experience and reflect the ancient proverb that inspired its name 07/04/2021 7:44 am As design plays an increasingly integral role in differentiating between the swathes of streaming services out there, US-only platform Hulu has unveiled a new branding, marketing and product experience that aims to unify all three under a concept known as One Hulu. The revamp has been a collaboration between brand and design consultancy DixonBaxi and Hulu’s relatively new in-house creative studio Greenhouse. The name Hulu is said to come from an ancient Chinese proverb implying the ‘holder of precious things’. This idea has been woven into the design system, with the ‘U’ in the wordmark forming part of the framing devices seen throughout the new branding, advertising and product design. ....
April 7, 2021 1:29 pm DixonBaxi has rebranded streaming service Hulu, in an attempt to unify the platform’s offering and remove inconsistencies from the brand. Founded in 2007, US-based Hulu is a video on demand subscription service, akin to Netflix or Amazon Prime. Hulu has a broad offering of films and TV shows, but its brand had developed inconsistencies over time, according to DixonBaxi. After completing a rebrand for Pluto TV, the studio was approached to simplify the platform’s identity. “A powerful visual signature” The central feature of the new look is the Vessel, according to design director Astrid D’Hondt. A graphic device, the Vessel concept is inspired by the idea that Hulu is a vessel through which people can engage with their favourite shows and films. ....