April 7, 2021
1:29 pm
DixonBaxi has rebranded streaming service Hulu, in an attempt to unify the platform’s offering and remove inconsistencies from the brand.
Founded in 2007, US-based Hulu is a video on demand subscription service, akin to Netflix or Amazon Prime.
Hulu has a broad offering of films and TV shows, but its brand had developed inconsistencies over time, according to DixonBaxi. After completing a rebrand for Pluto TV, the studio was approached to simplify the platform’s identity.
“A powerful visual signature”
The central feature of the new look is the Vessel, according to design director Astrid D’Hondt. A graphic device, the Vessel concept is inspired by the idea that Hulu is a vessel through which people can engage with their favourite shows and films.