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'Revenge Spending' Could Be the Catalyst to Help Livestreams Go Mainstream for U.S. Retailers – NBC 5 Dallas-Fort Worth

Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they d receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale s gift card giveaway for everyone who watched the livestream until the end.
Bloomingdale s has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It s one way it has tried to reach its customers at home, when they haven t been able to visit its brick-and-mortar stores. The streams have ranged from make-up tutorials to cooking lessons to fitness classes to conversations around sustainability in fashion. ....

United States , Singapore General , Rebecca Minkoff , Deborah Weinswig , Coresight Weinswig , Frank Berman , Sandra Choi , Dua Lipa , Amitaabh Malhotra , Jimmy Choo , Liyia Wu , Coresight Research , Tommy Hilfiger , Creative Director Sandra Choi , Chief Marketing Officer Frank , Bobbi Brown , Style Code Live , Request Live , Amazon Live , Amazon Live Creator , Prime Day , Alphabet Owned Youtube , Ash Crawford , Mark Yuan , Popshop Live , Suntec City ,

U.S. Retailers Scramble to Crack the Code on Livestream Shopping Events

China
23 mins ago
Participants who had signed up in advance received a complimentary cocktail and macarons, sent in the mail ahead of the event, to sip and snack on while watching. The first 50 people who bought a pair of Jimmy Choo shoes during or immediately after the event were told they d receive a personalized fashion sketch as a token of appreciation. There was a separate gift basket and Bloomingdale s gift card giveaway for everyone who watched the livestream until the end.
Bloomingdale s has hosted more than 50 shoppable livestreamed events during the Covid pandemic. It s one way it has tried to reach its customers at home, when they haven t been able to visit its brick-and-mortar stores. The streams have ranged from make-up tutorials to cooking lessons to fitness classes to conversations around sustainability in fashion. ....

United States , Singapore General , Rebecca Minkoff , Deborah Weinswig , Coresight Weinswig , Frank Berman , Sandra Choi , Dua Lipa , Amitaabh Malhotra , Jimmy Choo , Liyia Wu , Coresight Research , Tommy Hilfiger , Creative Director Sandra Choi , Chief Marketing Officer Frank , Bobbi Brown , Style Code Live , Request Live , Amazon Live , Amazon Live Creator , Prime Day , Alphabet Owned Youtube , Ash Crawford , Mark Yuan , Popshop Live , Suntec City ,