The company said it will use the fresh capital towards growing its in-house D2C brands besides investing on expanding its offline distribution and international operations.
Lil’ Goodness is a Bengaluru-based healthy snacks startup founded by Harshvardhan and Pariksha Rao in 2018. This year, it has added B12 jaggery to its range, which aims to address the vitamin B12 deficiency among the Indian population.
Updated:
January 13, 2021 13:22 IST
To some extent, say experts in the tech-led fitness and diet space, as they talk about how the COVID-19 pandemic and lockdown gave digital products a boost that’s likely to stay
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To some extent, say experts in the tech-led fitness and diet space, as they talk about how the COVID-19 pandemic and lockdown gave digital products a boost that’s likely to stay
In a departure from raucous partying on New Year’s Eve, 10,000 people celebrated across HealthifyMe’s social media channels, in a ‘Digital Dance Party’ with DJ GoApu. It was symbolic of 2020, a year during which most of us had been indoors and glued to screens. People attended free of cost, as cities in India went under a night curfew in view of COVID-19. The event was meant to kick off the diet-fitness platform’s FitFest 21, an app-only festival to promote the ecosystem of healthy living.