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'Creative Dealmaking': What Yahoo's Stake in Taboola Says About Ad Tech's Next Phase of M&A

The deal presents a new playbook for dealmaking as the economy enters a potential recession. ....

New York , United States , Adam Singolda , Harry Kargman , New York Times , Stephen Master , Ari Paparo ,

Investegate |Digiday Media Announcements | Digiday Media: Digiday Partners and Invests in Marketecture, Deepening Its Ad Tech Content and Expertise

Investegate announcements from Digiday Media, Digiday Partners and Invests in Marketecture, Deepening Its Ad Tech Content and Expertise ....

Nick Friese , Zach Rodgers , Eric Seufert , Digiday Partners , Deepening Its Ad Tech Content , Digiday Media , Ari Paparo , Co Founder Zach Rodgers , One Platform , Get Smart , Investegate Announcements , Investegate Company Announcements , Digiday Media , Lobenewswire And Globenewswire ,

C2 Ventures raises new fund to invest in the "dull, dirty and dangerous" – TechCrunch

C2V focuses on flyover states and has made investments in cities like Cleveland, Chicago and Charlotte. ....

New York , United States , San Francisco , State Of Connecticut , Matt Mccooe , David Kidder , Shiven Ramji , Haroon Mokhtarzada , Brian Adams , Baker Mayfield , Chris Cunningham , Mike Murphy , Matt Olivo , Sean Cohen , Tributary Fund , Cv Fund , Silicon Valley , New York City Based , Jennifer Prince , Ari Paparo , Connecticut Ventures ,

Wait, WTF happened with Google FLoC? We explain

Out with the old, in with Topics, says Google. The tech giant has announced that it’s scrapping its Federated Learning of Cohorts (FLoC) scheme its original cookie replacement plan. In its place is a new proposal for privacy-focused ad targeting: Topics. Here’s what you need to know about how Topics works, and why FLoC flopped. ....

District Of Columbia , United States , City Of , United Kingdom , Vinay Goel , Axel Springer , Wayne Blodwell , Farhad Divecha , Interactive Advertising Bureau Content Taxonomy , Electronic Frontier Foundation , Federated Learning , Interactive Advertising Bureau , Privacy Sandbox , San Francisco Based , Ari Paparo , Third Party Cookie , Ata Amp Privacy , Data Protection , Future Of Media , Digital Transformation , Social Media ,

ArcSpan Technologies Raises $6MM In Seed Round To Accelerate Publisher Audience Monetization Software Platform; Introduces Business Advisory Board

ArcSpan Technologies (www.arcspan.com), a New York-based, real-time audience revenue monetization and optimization company, has raised $6MM in seed. ....

New York , United States , Kevin Gentzel , Jana Meron , Joe Zawadzki , Tim Hanlon , Grant Gregory , Peter Naylor , Curt Brockelman , Frans Vermeulen , Chris Guenther , Paul Bannister , Matt Greitzer , Matt Bostock , Tina Daniels , Noah Goodhart , Garret Vreeland , Jim Warner , Eric Matlick , Sarah Baehr , Vertere Group , Insider Inc , Marketing Solutions , Span Technologies , New York Based , Geoff Judge ,