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The Drum | Is AI The Solution To Privacy-safe Targeting In A Post-cookie World? Some Experts Think So

Media, privacy and tech experts explain the promise – and limitations – of AI applications in ad targeting and measurement, as part of The Drum’s week-long deep dive into all things AI and web3. ....

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Wait, WTF happened with Google FLoC? We explain

Out with the old, in with Topics, says Google. The tech giant has announced that it’s scrapping its Federated Learning of Cohorts (FLoC) scheme its original cookie replacement plan. In its place is a new proposal for privacy-focused ad targeting: Topics. Here’s what you need to know about how Topics works, and why FLoC flopped. ....

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