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Author of the bestselling books Linchpin and Free Prize Inside Seth Godin is set to give a motivational speech at an upcoming marketing event in Iceland hosted by The Icelandic Marketing Association (ÍMARK). This will be a special event as Godin rarely give talks outside of the U.S.; in fact, this will be the first time he has given a talk in Europe for over 2 years. ....
Read later Audio version Summary: Virtual events remain a grim tour of duty, not to mention a passive exercise in brandcasting. But we ve also seen vendors apply creative event design, and get a payoff - ZohoDay being a winning example. There s still time to get this right, and seed our hybrid event future. (ZohoDay 21 - a virtual event high point ) Friends, I am tasting the vinegar of creative disappointment. Despite my howls and jowls tips and proof points, one year into the pandemic, virtual events remain a bland failure of imagination - an indulgence in vendor brandcasts rather than the personal connections we all crave right about now. ....