AirTags vs Tile and Apple s Antitrust Future
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AirTags vs Tile and Apple s Antitrust Future | Tech Buzz
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//]]>// >By Rob Enderle
Apple s strategy, which has worked well financially up until now, is called vendor lock-in.
This approach, pioneered by IBM until it almost put the company out of business in the 1990s, is incredibly profitable, but it treats customers like a resource to be mined. It restricts customer movement away from the platform to provide lower quality goods at higher prices because the customer can t easily switch to something else.
In addition, with lock-in, the dominant vendor can easily replace third-party apps and products with their high-cost alternatives by crippling or just creating FUD (fear, uncertainty, and doubt) around a third-party offering like, in this case, Tile.
Apr 26, 2021 4:00 AM PT
Apple s strategy, which has worked well financially up until now, is called vendor lock-in.
This approach, pioneered by IBM until it almost put the company out of business in the 1990s, is incredibly profitable, but it treats customers like a resource to be mined. It restricts customer movement away from the platform to provide lower quality goods at higher prices because the customer can t easily switch to something else.
In addition, with lock-in, the dominant vendor can easily replace third-party apps and products with their high-cost alternatives by crippling or just creating FUD (fear, uncertainty, and doubt) around a third-party offering like, in this case, Tile.